Are you bringing your business to a trade show this year? The earlier you begin planning, the better off you will be. No matter what industry you work in, a tradeshow can be a great opportunity to promote your company, find new leads, and expand your business. Use the tips below to begin planning your next trade show booth.

Booth Design

1. Utilize a Presentation Board

If your booth space allows, consider putting up a presentation board with information about the services your company offers. Make it pop with eye-catching colors, your company branding, and pictures.

2. Include Video or Slide Shows

This is a great way to grab the attention of trade show attendees. You will need to bring a TV monitor with you to display your presentation. Alternatively, you can rent the necessary equipment in the city where the show is if you don’t have it or don’t want to ship it.

3. Make the Table Stand Out

Don’t forget about the actual table. Consider putting a tablecloth on the table. Choosing one that corresponds to your company colors or that displays your business logo. Just make sure the tablecloth is not overpowering.

4. Arrange the Display

You want to set up your table, so every part of it is visible. Place larger items in the back and smaller ones up front. Any brochures or small giveaways should also be placed at the front of the table.

5. Offer Giveaways

Freebies are a great way to draw in a crowd and make a great, lasting impression. Most people who go to trade shows expect to receive gifts. Your giveaway can be a branded business card, brochure, pen, magnet, or anything else.

Pack and Prepare for Shipping

1. Choose a Shipping Carrier

If you have a lot of things to bring with you to your trade show, shipping can be a lot easier than stuffing everything in your car and driving to the show. Instead, Great Guys Transport ( suggests looking for a qualified shipping carrier to transport your supplies for you. Read reviews and ask others in your professional network for recommendations. Then, get a few quotes and compare them to find the best shipping carrier for your money.

2. Packing

Try to pack your supplies in as few boxes as possible. This will cut down your costs and make it easier to transport. Just make sure that you pack your items carefully, so you do not damage anything.

3. Labeling

Each box should be clearly and correctly labeled. The end destination, delivery time, delivery date, and your contact information should be stated on every box. You may also want to include your booth number, the number of crates you have, and any special instructions for handling (i.e.. Fragile, this way up, etc.). When using old crates, scrape off irrelevant labels thoroughly beforehand.

4. Dismantling your Exhibit

At the end of your trade show, you are responsible for taking down your booth. Usually, by the time the show ends, you will be exhausted, so you want to takedown process to go as smoothly as possible. Create a plan for dismantling your booth and design it so the dismantling will be quick. This will make the process easier for everyone involved.

Leave a Reply

Your email address will not be published. Required fields are marked *